Citi AAdvantage Card And The Wiltern Theatre
How do you entice Angelinos to open a new credit card with Citi/AAdvantage? You turn major travel destinations into a VIP all-access rock show. By combining the VIP Access of a rock show with the most popular travel destinations, we persuaded Angelinos to take advantage of the AAdvantage Card, which enabled them to get exclusive VIP Access to concerts at the famous Wiltern Theatre.
The Citi Banking App and Apple Devices
To encourage people to adopt the Citi banking app wherever they are, we developed a campaign highlighting the ease of accessing their bank accounts from their phones or wearable devices. As people are out and about in their daily lives, checking their bank accounts doesn’t have to be cumbersome. A quick glance or a quick money move and you’re on your way.
Citigold and Brooks Brothers
To open a Citigold account, you need at least $200,000 in eligible linked deposit, retirement, and investment accounts. We thought the current Citi Banking experience needed an uplift for this tier of customers. We pitched the idea of elevating the current Citigold experience with an on-site tailor and the luxurious lounging amenities of something similar to a WeWork space.
